Smollan Technologies was founded on a simple belief: retail only works when execution does. With roots in one of the world’s leading field sales and marketing organisations, we understand the realities of the shelf, the stockroom, and the last mile.
We began by building practical tools to help our own field teams work faster, make clearer decisions and solve real problems in the aisle. But those tools grew — shaped by retailers, brands and distributors who needed the same clarity. Along the way, we brought together leaders like DataOrbis, Argility, FleetDomain, MediaMetrics and Chirp under one purpose: helping the industry win at the point of purchase through connected, data-driven technology.
Today, Smollan Technologies brings more than 30 integrated solutions together across execution, supply chain, analytics and automation — used in over 20 markets worldwide. What started small has become a global ecosystem, built to simplify complexity, bring systems together and spark continuous innovation.
We started where it mattered most: on the ground, in stores, shoulder-to-shoulder with the people who keep retail moving. As our field teams grew across 60 countries, we built technology to support them — not in theory, but in the real world. Those early mobile and data platforms didn’t just improve our operations; they sparked a shift in how we thought about the power of technology to transform retail.
As our tools matured, we realised the real opportunity wasn’t only digitising work — it was understanding it. Data became the centre of our world. We set out to capture, analyse and automate every meaningful moment in the retail cycle, helping our clients make clearer, faster and more confident decisions. This was the moment we moved from “using tech” to becoming a data business.
Our ambition grew. With acquisitions like DataOrbis, we brought in experts who understood retail from every angle — from forecasting and planning to predictive analytics. What started as a collection of powerful tools began forming a connected ecosystem. We weren’t building features anymore. We were building the backbone of modern retail.
To move faster and think bigger, we brought all our data and technology capabilities together for the first time. This wasn’t a structural change on paper — it was a shift in mindset. Teams across continents started working with one shared purpose: to build the future of retail technology through data, software and AI.
The acquisitions of Argility, CQuential and FleetDomain added decades of software and supply chain expertise to our ecosystem. MediaMetrics and Chirp deepened our reach into retail media and consumer insight. Suddenly, the pieces connected — execution, data, software, AI and media — all working together. Integration stopped being an aspiration and became our advantage.
Today, we stand as Smollan Technologies — a single, unified technology business with more than 30 integrated solutions across 20+ markets. We’ve moved from a collection of brands to one global ecosystem built to help clients simplify complexity, integrate what matters and innovate at speed. This is where our story comes together — and where the next chapter begins.
We’re product thinkers, engineers, analysts, and advisors — united by a shared belief in solving meaningful problems with practical technology. Grounded in the realities of the retail floor, we value pragmatism over perfection and progress over theory.
Good technology should feel obvious. We design tools that are clear, useful and easy to adopt — because real impact only happens when people actually use what we build.
Behind every data point is a person trying to get something done. Our work is about helping teams make better decisions, feel more confident, and deliver great experiences in the flow of their day.
We don’t chase features for the sake of it. We focus on what moves the needle — the results our clients feel, the decisions that get easier, and the value that shows up on the ground.
We move with intent, build with purpose, and leave things stronger than we found them.
Start with a single solution or scale across functions. We'll guide the journey.
Our technology is built on the same principles that have guided Smollan for decades. We take ownership, build relationships that endure, and use data, software and AI to drive continuous growth – always focused on winning at the point of purchase.
We own the outcome. From data quality to deployment, we take responsibility for every detail and ask, “What can I do to help the team win?” We move quickly, keep our promises, and favour practical solutions that work in real stores, with real people.
We use data to strengthen, not replace, human relationships. Our platforms are designed to build trust between retailers, manufacturers, distributors and shoppers – creating shared views of performance, transparent ways of working, and partnerships that grow over time.
We never settle for good enough. We experiment, learn and use advanced analytics and AI to uncover new ways to grow. We challenge convention with bold ideas grounded in evidence, helping our clients move from reporting on the past to shaping what happens next.
We take ownership, build trust, and use data to unlock smarter growth at the point of purchase.
The Smollan Group has spent more than 90 years inside retail — understanding how products move, how shoppers behave and what it takes to win in the aisle.
As the technology arm of the Group, we build on that heritage with modern software, data and AI. It means our clients get something rare: deep retail understanding paired with a scalable, future-ready technology platform.
We sit at the point where retail insight meets digital infrastructure. Global in reach, local in understanding — and focused on helping our clients grow with clarity and confidence.
We help retailers, brands and distributors cut through complexity with connected technology that brings data, decisions and execution together — simple, integrated and ready for what comes next.
We’re not only solving today’s challenges. We’re shaping what comes next.
Whether you're a brand, a partner, or a technologist looking to make an impact, we’d love to hear from you.