For Manufacturers

Smarter Tech for Modern Manufacturers and Brands

Digitise production, connect distributors, and gain real-time visibility from factory floor to retail shelf — powered by integrated data, software, and AI.

Manufacturing Challenges We Solve

Visibility, execution, and efficiency challenges slow growth. Our platforms connect every part of the manufacturing value chain — from data to delivery.

Limited Channel and Market Visibility

Manufacturers often lack real-time visibility into what’s happening across retail and distributor channels. Smollan Technologies unifies data from ERP, distributor, and retailer systems to provide a single, connected view of stock, pricing, and sales performance — helping brands respond faster and manage channels with confidence.

Inconsistent Retail Execution and Compliance Gaps

Without reliable field visibility, it’s hard to ensure that plans and promotions are executed correctly in every store. Our retail execution and image recognition solutions enable real-time monitoring, task tracking, and photo validation — closing execution gaps and improving compliance at scale.

Unclear ROI on Trade, Promotions, and Retail Media Spend

Trade investment and retail media spend are among the largest line items for FMCG brands — yet many struggle to quantify their impact. Smollan Technologies connects pricing, promotional, and media data to actual sales performance, enabling brands to measure ROI, optimise spend, and justify future investments with confidence.

Slow Access to Market, Sales, and Field Insights

Market and field performance data often arrives too late for timely action. Smollan Technologies accelerates insight delivery with real-time data capture, automated dashboards, and predictive analytics — empowering commercial and field teams to act proactively and protect performance in dynamic markets.

What Our Technology Enables

Integrated digital tools that connect manufacturers with their markets — unlocking visibility, agility, and growth across the supply chain.

Distributor & Channel Visibility

Track sales, stock, and pricing across every route to market — improving demand planning and sales performance.

  • Distributor and EPOS data integration
  • Stock, pricing, and sell-out visibility
  • Custom dashboards and reporting APIs
  • Benchmarking across channels and markets

In-Store Execution & Compliance

Digitise field activities to ensure your brand is executed perfectly at every point of sale.

  • Mobile field data collection (REX platform)
  • Live photo and compliance verification
  • AI-driven task allocation and visit planning
  • Performance scoring and KPI dashboards

Promotions, Pricing & Trade ROI

Use predictive models to plan, optimise, and measure trade spend across categories and regions.

  • AI forecasting and elasticity analysis
  • Scenario simulation and promotion planning
  • Automated post-event ROI reports
  • Integrated data from sales, stock, and spend

Inventory & Demand Intelligence

Predict market needs and manage inventory efficiently with connected warehouse and retail data.

  • Stock and replenishment monitoring
  • Demand sensing using predictive analytics
  • WMS integration for live visibility
  • Automated alerts for overstock or shortage

Returns & Supply Chain Optimisation

Improve planning and reduce waste by connecting returns, production, and logistics data.

  • Return rate and reason analysis
  • Smart restocking and route optimisation
  • Waste and shrinkage reduction tools
  • End-to-end visibility from factory to shelf

Data & Retail Media Monetisation

Turn first-party data and in-store media into new revenue streams with connected analytics and campaign management.

  • Data monetisation via Terms
  • Trade fund performance tracking
  • Retail media booking and compliance tools
  • ROI and revenue dashboards

Precision insights for manufacturers

Discover how to improve visibility, predict demand, and strengthen partner execution.

Solutions for Manufacturing & Distribution

Purpose-built products from Smollan Technologies help manufacturers optimise operations, monetise data, and strengthen retailer and distributor partnerships.

Data & AI Advisory

Strategy, Roadmaps, and Deployment

Turn data ambition into action. We help you align strategy, build AI-ready foundations, and deliver high-impact use cases with confidence.

Strategy & RoadmapsAI Use CasesExpert Guidance
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DDE

Data-Driven Field Execution

Optimise store visits and link field activity to results with AI-powered prioritisation and outcome tracking.

AI Store PrioritisationVisit ROI TrackingExecution Impact Insights
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DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity—so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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DO Scan

EPOS Analytics for FMCG

Transform fragmented EPOS data into actionable insights for promotions, pricing, and category performance.

Retail EPOS InsightsPromo EffectivenessPricing Intelligence
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PredictRetail

AI Forecasting & Pricing

AI forecasting and pricing engine that predicts demand, tests promotions, and improves margins across channels.

AI Demand ForecastingPricing SimulationPromotion ROI Simulation
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REX

Retail Execution Platform

Digitise and streamline in-store execution with mobile tasking, compliance checks, and real-time insights for field teams.

Mobile TaskingCustom SetupField Compliance
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Sales Optimizer

Daily Retail Performance Insights

Track daily retail performance and promo compliance with AI-powered diagnostics, real-time trends, and growth opportunities.

Daily Sales TrendsPromo ComplianceAI Growth Forecasts
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Real-time Retail Visibility

Chirp delivers fast, scalable retail intelligence using trained shoppers across 15+ markets. Capture shelf conditions, pricing, promotion, and compliance, without the wait.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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Google Workspace

Productivity Suite Deployment

Enable secure collaboration with Gmail, Drive, Meet and more, deployed by certified experts with full change support.

Secure CollaborationExpert DeploymentChange Management
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Pyramid Analytics

Advanced Decision Intelligence

Empower faster, data-driven decisions with enterprise-grade analytics, AI-powered insights, and rich visualisations.

Advanced BIData VisualisationDecision Support
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Google Cloud Platform

Enterprise Cloud Infrastructure

Modernise your infrastructure with Google Cloud. Scalable, secure, and optimised for enterprise performance.

GCP Setup & MigrationSecure Cloud InfrastructureCloud Cost Optimisation
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SMART

Workforce Management Platform

Plan, deploy, and monitor field teams with mobile scheduling, GPS check-ins, and real-time performance dashboards.

Mobile SchedulingGPS Check-InsWorkforce KPIs
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Cerebro AI

Your AI Workforce Platform

Deploy role-specific AI assistants that streamline work, automate tasks, and deliver expert-level output without technical barriers.

AI Assistant TemplatesNo Prompting Skills NeededMulti-LLM Orchestration
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BlueYonder

Assortment & Space Optimisation

An AI-powered platform for retailers and suppliers to optimise clustering, assortment, planograms, and floorplans for better shelf impact and reduced waste.

AI Planogram GenerationLocalised AssortmentsCategory Strategy Alignment
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DO Supply

Internal BI for FMCG Manufacturers

Turn ERP data into actionable insight with real-time dashboards for sales, stock, and operational performance.

ERP Data SyncLive Sales DashboardsOperational KPIs
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Skydata

IoT Monitoring & Asset Visibility Platform

Monitor fleet, assets, and environmental conditions with real-time IoT data and intelligent alerts.

IoT Sensor DataCold Chain MonitoringLive Equipment Alerts
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