Category Management Services

From strategy to shelf: maximise impact with expert-led category management

CatMan helps retailers and brands define category roles, optimise assortments, and deliver measurable shelf performance. It combines strategic advisory with in-market execution support.

Problems We Solve

CatMan is designed to address common retail performance gaps.

Inconsistent Shelf Execution

We help define and operationalise clear category strategies that translate from plan to shelf.

    Suboptimal Assortment

    We use data and expertise to recommend right-size ranges that match shopper needs.

      Limited Retail-Supplier Collaboration

      We provide a neutral, expert-led process that facilitates fair and productive joint planning.

        Our Methodology

        We apply a proven framework to turn category strategy into actionable execution.

        Category Strategy Development

        Define role, objectives, and KPIs

        We work with your teams to build tailored category plans based on business goals and shopper needs.

        Category role definitionsPerformance KPIsSegment prioritisation

        Assortment & Space Planning

        Align ranges and planograms

        We support rationalising ranges, clustering stores, and applying fair share logic to space allocation.

        SKU rationalisationCluster-based planningPlanogram alignment

        Execution & Measurement

        Track compliance and impact

        We support implementation and measure outcomes to drive continual improvement.

        Compliance auditsPerformance reviewsContinuous improvement

        Benefits to Your Business

        CatMan enhances visibility, supports supplier collaboration, and drives growth through better execution.

        Drive Incremental Sales

        Strategic assortment and planogram alignment increase shelf impact and sales.

        Better Shopper Experience

        Assortments tailored to local needs make shopping easier and more rewarding.

        Stronger Supplier Partnerships

        Transparent, data-backed decision-making supports better retailer-supplier alignment.

        Repeatable, Scalable Execution

        Apply a consistent, proven approach across categories and banners.

        Want better shelf performance?

        Talk to us about how CatMan can help you create actionable category strategies and measure what matters.

        Who It's For

        Ideal for retail buyers, category managers, and suppliers collaborating on joint business planning and shelf execution.

        Retail Buyers & Category Leads

        Own and refine your strategy with confidence, backed by expert support and data.

        Brand & Supplier Teams

        Collaborate effectively with retailers on range reviews and shelf plans.

        In-Store Execution Leads

        Get clearer guidance and repeatable tools to drive consistent compliance.

        Not sure where to begin?

        Share your business challenge, and we’ll recommend the best-fit solution from our product ecosystem.