AI for Field Execution

DDE – Data-Driven Field Execution

Use AI to prioritise high-impact store visits, track execution ROI, and link field activities directly to sales outcomes.

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What It Solves

DDE helps field and sales teams focus where it matters most—reducing wasted visits and improving execution results.

Unfocused Field Effort

Field teams often work without clear prioritisation, visiting stores based on habit rather than impact. DDE uses AI to identify which stores and tasks will deliver the greatest business return—removing guesswork and focusing execution where it matters most.

    No Visibility into Execution ROI

    Without clear linkage between in-store execution and commercial outcomes, teams struggle to measure the true value of their activity. DDE connects field data, compliance metrics, and sales performance to provide a complete view of execution ROI.

      Wasted Time on Low-Value Stores

      Traditional call files and routing models treat every store equally—leading to wasted time and effort on low-impact visits. DDE uses predictive scoring and smart routing to focus teams on high-potential outlets and eliminate inefficiency from daily schedules.

        Poor In-Store Execution

        Even the best-planned routes fail without consistent, high-quality execution. DDE integrates seamlessly with field tools like REX and SMART to create targeted visit plans, actionable feedback loops, and continuous improvement based on real outcomes.

          What It Does

          Smollan’s DDE platform combines AI, analytics, and visit-level data to drive better field planning and performance.

          AI Visit Prioritisation

          Score and sort by value

          Use predictive models to prioritise visits based on sales potential, compliance history, and past impact.

          Dynamic scoringCustom rulesReal-time updates

          ROI & Impact Tracking

          Quantify execution value

          Link store visit data to business outcomes to prove and improve execution effectiveness.

          Visit uplift metricsTrend trackingCustom KPIs

          Outcome-Linked Execution

          Close the loop on field activity

          Connect what’s done in-store to what happens in sales and compliance—giving teams the feedback they need to improve.

          Outcome mappingSales attributionVisit-to-impact flow

          Business Value

          DDE improves ROI, boosts field team productivity, and enables data-driven decision-making at every level.

          Improved Visit Efficiency

          Do more with less by sending the right people to the right places at the right time.

          Higher Field ROI

          Quantify and increase the value of each store visit with better data and planning.

          Execution You Can Measure

          See what’s working and adjust with clear links between actions and outcomes.

          Smarter, Faster Field Decisions

          Empower teams to act on insights instantly with AI guidance built into their tools.

          Drive Better Field Execution with DDE

          See how AI can prioritise your visits and help you link every action to measurable outcomes.

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          Who It's For

          Ideal for field managers, sales leaders, and commercial teams looking to improve in-store impact and execution efficiency.

          Field Operations Managers

          Drive field performance and efficiency with smarter planning and measurable impact.

          Retail Execution Teams

          Know which stores to visit and why—and see how your effort links to results.

          Sales & Commercial Leaders

          Connect in-store activities with sales outcomes to justify spend and drive ROI.

          Related Products

          DDE is integrated into our execution and planning platforms.

          REX

          Retail Execution Platform

          Digitise and streamline in-store execution with mobile tasking, compliance checks, and real-time insights for field teams.

          Mobile TaskingCustom SetupField Compliance
          Learn More →

          SMART

          Workforce Management Platform

          Plan, deploy, and monitor field teams with mobile scheduling, GPS check-ins, and real-time performance dashboards.

          Mobile SchedulingGPS Check-InsWorkforce KPIs
          Learn More →

          DO Scan

          EPOS Analytics for FMCG

          Transform fragmented EPOS data into actionable insights for promotions, pricing, and category performance.

          Retail EPOS InsightsPromo EffectivenessPricing Intelligence
          Learn More →

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