AI for Field Execution

DDE – Data-Driven Field Execution

Use AI to prioritise high-impact store visits, track execution ROI, and link field activities directly to sales outcomes.

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What It Solves

DDE helps field and sales teams focus where it matters most—reducing wasted visits and improving execution results.

Unfocused Field Effort

Eliminate guesswork and prioritise visits based on predicted business impact.

    No Visibility into Execution ROI

    Track and quantify the value of field activities, from compliance to uplift.

      Wasted Time on Low-Value Stores

      Spend time where it counts. Remove low-potential visits and optimise daily routes.

        Poor In-Store Execution

        Improve what happens in-store with focused tasks, feedback loops, and data-led improvements.

          What It Does

          Smollan’s DDE platform combines AI, analytics, and visit-level data to drive better field planning and performance.

          AI Visit Prioritisation

          Score and sort by value

          Use predictive models to prioritise visits based on sales potential, compliance history, and past impact.

          Dynamic scoringCustom rulesReal-time updates

          ROI & Impact Tracking

          Quantify execution value

          Link store visit data to business outcomes to prove and improve execution effectiveness.

          Visit uplift metricsTrend trackingCustom KPIs

          Outcome-Linked Execution

          Close the loop on field activity

          Connect what’s done in-store to what happens in sales and compliance—giving teams the feedback they need to improve.

          Outcome mappingSales attributionVisit-to-impact flow

          Business Value

          DDE improves ROI, boosts field team productivity, and enables data-driven decision-making at every level.

          Improved Visit Efficiency

          Do more with less by sending the right people to the right places at the right time.

          Higher Field ROI

          Quantify and increase the value of each store visit with better data and planning.

          Execution You Can Measure

          See what’s working and adjust with clear links between actions and outcomes.

          Smarter, Faster Field Decisions

          Empower teams to act on insights instantly with AI guidance built into their tools.

          Drive Better Field Execution with DDE

          See how AI can prioritise your visits and help you link every action to measurable outcomes.

          Book a Demo Talk to an Expert

          Who It's For

          Ideal for field managers, sales leaders, and commercial teams looking to improve in-store impact and execution efficiency.

          Field Operations Managers

          Drive field performance and efficiency with smarter planning and measurable impact.

          Retail Execution Teams

          Know which stores to visit and why—and see how your effort links to results.

          Sales & Commercial Leaders

          Connect in-store activities with sales outcomes to justify spend and drive ROI.

          Not sure where to begin?

          Share your business challenge, and we’ll recommend the best-fit solution from our product ecosystem.

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