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Promo & Pricing

Smart Pricing. Profitable Promotions.

Use AI and advanced analytics to forecast demand, run better promotions, and optimise prices in real time — improving margin, volume, and growth.

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Promotion & Pricing Challenges We Solve

Manual planning, limited ROI visibility, and outdated processes hold growth back. Our tools bring automation, clarity, and confident decision-making.

Unreliable Demand Forecasts

Gut-feel or spreadsheet planning leads to stockouts, waste, and missed revenue.

Low Promotional ROI

Poor visibility into past performance makes it hard to optimise spend or avoid repeating weak promotions.

Static, Manual Pricing

Slow, manual price changes make you reactive to competition and market dynamics.

What Our Tools Can Do

AI-powered platforms to plan, price, and measure campaigns with accuracy — across every SKU, channel, and region.

AI Forecasting

Improve demand accuracy and predict category movements with machine learning models.

Promo ROI Analytics

See which promotions worked, why they worked, and how to improve the next cycle.

Dynamic Pricing

Adjust prices based on real-time demand signals, elasticity, and competitor activity.

Scenario Planning

Test outcomes before launch and optimise trade spend with simulated promo models.

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Trusted by leading brands and retailers

Unilever
Shoprite
PepsiCo
Makro
Dis-Chem
Pick n Pay
Red Bull
Nestlé
Woolworths
Tiger Brands
Mondelēz
TFG
Castrol
Furnmart

Build your future-fit retail ecosystem

Start with a single solution or scale across functions. We'll guide the journey.

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Why It Works

Improve ROI, reduce planning time, and shift from gut-feel to data-driven decision-making.

Sharper Forecasts

Boost forecast accuracy by up to 40% with predictive analytics.

Higher Promo Returns

Improve promotional ROI by 15–30% through deeper insight and optimisation.

Faster Decisions

Automate pricing and reduce approval cycles by up to 60%.

Market Agility

React three times faster to shifting demand and competitive moves.

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Who We Help

Built for commercial, pricing, and marketing teams responsible for margin, performance, and profitable growth.

Commercial Directors

Improve margin and revenue outcomes with clearer pricing intelligence.

Pricing Analysts

Build dynamic pricing models and benchmark performance more effectively.

Promotion Managers

Plan more profitable campaigns using predictive, scenario-based tools.

Category Managers

Balance price, promotion, assortment, and volume across categories.

Revenue Managers

Optimise trade spend and margin using real-time insight.

Trade Marketing Teams

Align promotions with shopper behaviour and commercial goals.

Optimise your pricing and promotions

Boost margins and campaign ROI with real-time insights and AI-powered analytics.

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Promo & Pricing Solutions

Forecast demand, simulate outcomes, and optimise pricing with intelligent tools that support commercial growth.

DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity—so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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DO Scan

EPOS Analytics for FMCG

Transform fragmented EPOS data into actionable insights for promotions, pricing, and category performance.

Retail EPOS InsightsPromo EffectivenessPricing Intelligence
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DO Trade

Retail BI Platform

Gain real-time insights into store sales, stock, pricing, and promotions with a unified retail BI platform.

Live Store DataPromotion PerformanceSelf-Serve Dashboards
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PredictRetail

AI Forecasting & Pricing

AI forecasting and pricing engine that predicts demand, tests promotions, and improves margins across channels.

AI Demand ForecastingPricing SimulationPromotion ROI Simulation
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Sales Optimizer

Daily Retail Performance Insights

Track daily retail performance and promo compliance with AI-powered diagnostics, real-time trends, and growth opportunities.

Daily Sales TrendsPromo ComplianceAI Growth Forecasts
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Real-time Retail Visibility

Chirp delivers fast, scalable retail intelligence using trained shoppers across 15+ markets. Capture shelf conditions, pricing, promotion, and compliance, without the wait.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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BlueYonder

Assortment & Space Optimisation

An AI-powered platform for retailers and suppliers to optimise clustering, assortment, planograms, and floorplans for better shelf impact and reduced waste.

AI Planogram GenerationLocalised AssortmentsCategory Strategy Alignment
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Explore Smollan Technologies

Learn more about our people, products, and platform approach

Meet Our Companies

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Our Story

From field execution to cloud platforms — how we became a unified tech group.

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Leadership Team

Meet some of the people driving innovation and growth across Smollan Technologies.

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Browse our portfolio of technology products and platforms.

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Latest News

Argility partners with award-winning digital agency to deliver Google Cloud-powered unified data architecture

Leading innovator and implementer of software and data analytics for retailers and brands, The Argility Technology Group (ATG), part of Smollan, has announced a...

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MultiTRAX deployment provides control of deliveries for one of SA’s leading furniture retailers

Argility, which positions itself as a leading innovator and implementer of software and data analytics solutions for retailers, part of the Data and Technology...

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Argility appointment to boost Google Cloud, Workspace leadership ambitions

The Argility Technology Group (ATG), part of Smollan, has accelerated its ambitions to become Africa’s premier Google Cloud and Google Workspace implementation...

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