Promo & Pricing

Smart Pricing. Profitable Promotions.

Use AI and advanced analytics to forecast demand, plan campaigns, and optimise prices in real time — improving both margins and growth.

Promotion & Pricing Challenges We Solve

Manual pricing, poor ROI visibility, and outdated planning slow growth. Our tools bring clarity, automation, and confidence.

Unreliable Demand Forecasts

Gut-feel planning results in stock issues, missed sales, and wasted budget.

Low Promotional ROI

Hard to track what’s working. Missed insights lead to repeated mistakes.

Static, Manual Pricing

Lack of automation makes pricing slow, uncompetitive, and reactive.

What Our Tools Can Do

AI-powered platforms to plan, price, and measure retail campaigns more effectively.

AI Forecasting

Predict demand more accurately using machine learning models.

Promo ROI Analytics

See what worked, where, and why — in real time.

Dynamic Pricing

Adjust pricing based on market signals and competitor behaviour.

Scenario Planning

Model campaign outcomes before launch to optimise spend.

Why It Works

Improve ROI, speed up planning, and make data-backed decisions with less guesswork.

Sharper Forecasts

Boost accuracy by up to 40% with predictive models.

Higher Promo Returns

Improve promotional ROI by 15–30% with smarter planning.

Faster Decisions

Automate pricing logic and cut approval cycles by 60%.

Market Agility

React 3× faster to market changes with dynamic adjustments.

Optimise your pricing and promotions

Boost margins and campaign ROI with real-time insights and AI-powered analytics.

Promo & Pricing Solutions

Forecast demand, simulate scenarios, and optimise pricing across every SKU and region.

DO Scan

EPOS Analytics for FMCG

Transform fragmented EPOS data into actionable insights for promotions, pricing, and category performance.

Retail EPOS InsightsPromo EffectivenessPricing Intelligence
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DO Trade

Retail BI Platform

Gain real-time insights into store sales, stock, pricing, and promotions with a unified retail BI platform.

Live Store DataPromotion PerformanceSelf-Serve Dashboards
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PredictRetail

AI Forecasting & Pricing

AI forecasting and pricing engine that predicts demand, tests promotions, and improves margins across channels.

AI Demand ForecastingPricing SimulationPromotion ROI Simulation
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Sales Optimizer

Daily Retail Performance Insights

Track daily retail performance and promo compliance with AI-powered diagnostics, real-time trends, and growth opportunities.

Daily Sales TrendsPromo ComplianceAI Growth Forecasts
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Global Crowd-Sourced Retail Audits

Get real-time, store-level insights from a vetted crowd network operating across 50+ markets—ideal for tracking compliance, execution, and brand presence.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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BlueYonder

Assortment & Space Optimisation

An AI-powered platform for retailers and suppliers to optimise clustering, assortment, planograms, and floorplans for better shelf impact and reduced waste.

AI Planogram GenerationLocalised AssortmentsCategory Strategy Alignment
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DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity—so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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Who We Help

Built for commercial teams driving growth, pricing analysts fine-tuning margins, and marketing teams executing campaigns.

Commercial Directors

Drive revenue with better visibility and control over pricing.

Pricing Analysts

Build dynamic pricing models and benchmark performance.

Promotion Managers

Plan smarter campaigns with predictive, scenario-based tools.

Category Managers

Balance price, promotion, and performance by category.

Revenue Managers

Maximise margin through optimised pricing and spend.

Trade Marketing Teams

Align promotions with shopper insight and commercial targets.

Helpful Resources

Field Execution Strategy Guide

Best practices for optimizing in-store execution programs

Download Guide →

Case Study: 5x ROI with IR and SMART

How a leading FMCG brand transformed their field operations

Read Case Study →

Talk to a Field Execution Specialist

Get personalized advice for your field execution challenges

Schedule a Call →

Not sure where to begin?

Share your business challenge, and we’ll recommend the best-fit solution from our product ecosystem.