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Retail & Commercial Leader

Smarter Promotions. Stronger Forecasts. Real Revenue Growth.

Plan with precision. Use predictive analytics and real-time insights to strengthen pricing, promotions, and demand decisions.

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What You’re Up Against

The pressures commercial and category leaders face when margins tighten and markets shift.

Unreliable Demand Forecasts

Too many decisions still rely on gut feel, leading to missed sales, excess stock, and low forecast confidence.

Wasted Trade Spend

Promotions underperform without clear ROI tracking, making it difficult to optimise spend or prioritise deals.

Slow Response to Market Shifts

Manual spreadsheets and delayed insights limit your ability to react quickly to competitor pricing or demand changes.

Driving Commercial Success

Our commercial analytics platform gave us insights that increased conversion rates by 18% and optimized our promotional strategy across all channels.

— Commercial Director, Retail Chain

How We Help You Win

Data, forecasting, and pricing tools that help you optimise spend, improve accuracy, and grow revenue.

AI-Powered Forecasting

Improve demand accuracy with predictive models that adapt to seasonality, promotions, and external signals.

  • Scenario planning and simulations
  • Historical pattern analysis
  • Demand sensing for rapid shifts

Promotion ROI Analytics

Measure what works. Optimise spend with real-time promo performance and category-level insights.

  • Live promotion tracking
  • Spend efficiency scoring
  • Performance simulations

Revenue Growth Tools

Identify pricing opportunities, test outcomes, and predict revenue impact with dynamic analytics.

  • Pricing elasticity modelling
  • Category insights and drivers
  • Revenue uplift forecasting

Data Monetisation

Turn your internal data into a governed commercial asset that partners can use to plan and execute better.

  • Secure data access for partners
  • Granular, permissioned insights
  • Custom dashboards and analytics
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Drive commercial performance with precision

From pricing to promotion, we help leaders unlock growth with better data and faster decisions.

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Solutions for Commercial Growth

Tools to improve pricing, forecast demand, and optimise promotions with confidence.

DDE

Data-Driven Field Execution

Optimise store visits and link field activity to results with AI-powered prioritisation and outcome tracking.

AI Store PrioritisationVisit ROI TrackingExecution Impact Insights
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DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity—so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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DO Scan

EPOS Analytics for FMCG

Transform fragmented EPOS data into actionable insights for promotions, pricing, and category performance.

Retail EPOS InsightsPromo EffectivenessPricing Intelligence
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DO Trade

Retail BI Platform

Gain real-time insights into store sales, stock, pricing, and promotions with a unified retail BI platform.

Live Store DataPromotion PerformanceSelf-Serve Dashboards
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PredictRetail

AI Forecasting & Pricing

AI forecasting and pricing engine that predicts demand, tests promotions, and improves margins across channels.

AI Demand ForecastingPricing SimulationPromotion ROI Simulation
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Sales Optimizer

Daily Retail Performance Insights

Track daily retail performance and promo compliance with AI-powered diagnostics, real-time trends, and growth opportunities.

Daily Sales TrendsPromo ComplianceAI Growth Forecasts
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Real-time Retail Visibility

Chirp delivers fast, scalable retail intelligence using trained shoppers across 15+ markets. Capture shelf conditions, pricing, promotion, and compliance, without the wait.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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Pyramid Analytics

Advanced Decision Intelligence

Empower faster, data-driven decisions with enterprise-grade analytics, AI-powered insights, and rich visualisations.

Advanced BIData VisualisationDecision Support
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BlueYonder

Assortment & Space Optimisation

An AI-powered platform for retailers and suppliers to optimise clustering, assortment, planograms, and floorplans for better shelf impact and reduced waste.

AI Planogram GenerationLocalised AssortmentsCategory Strategy Alignment
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DO Supply

Internal BI for FMCG Manufacturers

Turn ERP data into actionable insight with real-time dashboards for sales, stock, and operational performance.

ERP Data SyncLive Sales DashboardsOperational KPIs
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Explore Smollan Technologies

Learn more about our people, products, and platform approach

Meet Our Companies

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Our Story

From field execution to cloud platforms — how we became a unified tech group.

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Leadership Team

Meet some of the people driving innovation and growth across Smollan Technologies.

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Browse our portfolio of technology products and platforms.

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